Lake County Commissioners unanimously approved the adoption of a new county logo at today’s board meeting. The logo was created by Lake County’s Office of Communications team at no additional expense, and features a picturesque sunset, a blue heron, the words “Lake County, FL” and the county’s trademark, “Real Florida. Real Close.”
The imagery of the new logo seeks to invoke the warm and inviting feelings that encompass Lake County’s small-town charm, quality of life and customer service. The logo will be phased in to the county’s uniforms, street signs, vehicles, website, stationary and gateway signs, to minimize costs.
“This logo would serve as more than just a graphic representation designed for fast recognition,” said Elisha Pappacoda, Director of the Office of Communications. “It is an important part of our branding efforts, representing the public image we wish to present to our citizens and visitors.”
Additionally, the new logo is planned to be introduced on the county’s new gateway signs, designed in-house as an impactful marketing tool to elevate the county’s image. The signs will be competitively procured and funded by the Tourist Development Tax, which is paid for by overnight hotel guests.
“They look incredible,” said Chairman Leslie Campione. “I think they really set a nice tone for our county. They are stunning and have a great down to earth feel, too.”
The Office of Communications is an in-house, full service creative agency responsible for enhancing, developing and promoting the Lake County brand across multiple platforms; accomplished through web programming, multimedia development, public relations, media outreach, social media management, graphic design and print production.
The county logo and seal are protected under county ordinance, and may only be used for official county business. The new logo can be found online at https://lakecountyfl.gov/offices/communications/county_logo/.