FPRA Lake presents Social Media Accessibility with Alexa Heinrich


Individuals with sensory disabilities navigate social media and the digital world differently. With one in four adults in the United States having some form of a disability, an organization must be able to effectively reach a diverse population through social media.

The Florida Public Relations Association (FPRA) Lake County Chapter welcomes expert speaker on social media accessibility Alexa Heinrich, Social Media Manager for St. Petersburg College (SPC). During her virtual program at noon on Nov. 18 via Zoom, participants will learn how to make content more accessible through the implementation of alt text, video captioning, proper emoji use, strategic copywriting, and more. The program is free for FPRA members and $10 for prospective members. Tickets can be obtained at the following link: http://bit.ly/FPRALakeSocialMedia.

Prior to working for SPC, Heinrich was a content specialist in Illinois for City Colleges of Chicago. She is an advocate for creating accessible and inclusive content for social media and has presented educational webinars on the subject to Harvard University and the National Institute for Social Media. She is passionate about creating accessible and inclusive content for digital communications as well as educating others on the realities of working in social media.

“Digital accessibility is a small, but important, part of a larger objective: making the online world and digital communications truly inclusive and ensuring that everyone is always included in the conversation and feels properly represented,” said Heinrich.


This program is proudly sponsored by Lake-Sumter State College. Founded in 1962, the College offers a high-quality education at an affordable price to the communities of Lake and Sumter counties and beyond. LSSC offers over 30 certificate and degree programs designed to support and prepare students for today’s dynamic workforce with campuses in Leesburg, Clermont, Sumterville, and online. LSSC is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate and bachelor degrees.

FPRA Lake members represent diverse backgrounds – private and public corporations, government entities, non-profit organizations and counseling firms – sharing the common goal of enhancing the public relations profession through ethical and standardized practices. Founded in 2016, the Lake County Chapter is the proud recipient of the following FPRA President’s Awards: 2020 Digital Communications and Professional Development, 2019 Momentum and 2018 Chapter Achievement. Information about the Lake County FPRA chapter can be found at www.Facebook.com/FPRALake or www.twitter.com/FPRALake.